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Summary Article: Pucci, Emilio
from World of Art: The Thames & Hudson Dictionary of Fashion and Fashion Designers

Born Marchese Emilio Pucci di Barsento in Naples, Italy. Pucci spent two years at Milan University before moving to the University of Georgia in Athens, Georgia, USA, for a further two years study. In 1937, he enrolled at Reed College, Portland, Oregon, where he majored in social sciences and received his MA two years later. Returning to Italy, he spent the war years as a bomber in the Italian air force. He was awarded a doctorate in political science from the University of Florence in 1941. Pucci was a keen sportsman and as a high school student had been a member of the Italian Olympic ski team. After World War II, he was photographed by Toni FRISSELL of HARPER’s BAZAAR on the Italian ski slopes, wearing SKI PANTS of his own design. The magazine asked him to create some winter clothes for women which it subsequently published and which were put on sale in various New York stores. During the 1950s Pucci gained a reputation as a designer of sporting wear and relaxed daywear and contributed to the success of post-World War II Italian fashion design. He produced tapered trousers, CAPRI PANTS, shorts, resort dresses, brilliantly printed silk blouses and shirts, SLACKS and casual suits. His clothes were known for their bold patterns and colours. Pucci also designed ranges of underwear, sweaters and swimwear for US clothing manufacturers.

© 1986, 1989, 1998 and 2008 Thames & Hudson Ltd, London; Text © 1986, 1989, 1998, and 2008 Georgina O'Hara Callan