The art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colours—to convey a message to an audience. Sometimes graphic design is called “visual communications.” It is a collaborative discipline: writers produce words and photographers and illustrators create images that the designer incorporates into a complete visual message. Although graphic design has been practiced in various forms throughout history, it emerged as a specific profession during the job-specialization process that occurred in the late 19th century. Its evolution has been closely bound to developments in image making, typography, and reproduction processes. Prominent graphic designers include Jules Chéret, Piet Zwart, Paul Rand, Alexey Brodovitch, Milton Glaser, and David Carson.
Event: graphic design
Keywords: graphic design
Graphic design communicates ideas and information visually. Guidelines for graphic design were originally based on older printing press...
Visual displays are depictions that convey information by means of elements beyond pure text. Examples discussed in this entry include graphic...
From the 1860s with the creation of the first advertising agencies, to the 1880s when the linotype and monotype typesetting machines were developed,