Skip to main content Skip to Search Box
2 Topic Pages Found in Management and starting with the letter B
Details List
All A B C D E F H I K L M N O P R S T U W
Open Branding (Marketing)
Branding (Marketing)

Branding is the process by which companies differentiate their products from their competition. In developing a unique identity, which may include a

Business ethics

Although defining business ethics has been somewhat problematic, several definitions have been proposed. For example, Richard De George defines the