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Sageukpc2006
This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication.
Author(s): Darren G. Lilleker
Edition: 1st
Articles: 57
Images: 29
People: 54

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Aestheticisation

Aestheticisation relates to the fact that political communication has become increasingly more about style and presentation, and increasingly...

Agenda-Setting

In a mediated democracy, politicians often battle to determine what is on the front page of the newspapers, or the leading item on the news....

Americanisation/Professionalisation

Explanations of the way in which political communication has become better, or more strategic, often talk about the way in which it has become...

Audiences

The term audience is used to describe a number of largely unidentifiable people, all of whom will be using a particular media or receiving a...

Authenticity

The perception of political actors as being ‘real people’, intrinsically a part of the community they represent, rather than being detached...

Brands/Branding

A brand is a symbolic entity, it is a name and logo used to identify a manufacturer or service provider that is instantly recognisable within...

Broadcasting/Narrowcasting

Broadcasting, a common feature of the communication of political actors in both pluralist, media-centred democracies as well as authoritarian...

Campaigns/Campaigning

A campaign is a series of events all designed to communicate to an audience and gamer support from that audience. Campaigns are used by a wide...

Civil/Civic Society

Though different concepts, these are interrelated within the study of political communication and so it is worth considering features of both...

Consumerism/Consumerisation

Political consumerism primarily describes the way in which the public see political outputs, or the outcome of policy, as consumers: thus they...

Contents

Preface and dedication Introduction How to use this book Aestheticisation Agenda-Setting ...

Cynicism

Cynicism relates to disbelief, mistrust and scepticism. When pertaining to political communication we think of it as a culture, where the...

Dealignment

Dealignment describes the process by which partisanship, or loyalty to one party, among the electorate has reduced over the last half-century....

Dumbing Down

Dumbing down is a term used to describe not only the way in which, primarily, the media report political news, making the presentation of...

Electoral professionalism

Electoral professionalism is the strategy developed by a party whose main aim is electoral success. All elements of the design of the parties’...