Key Concepts in Political Communication
- Preface and dedication
- How to use this book
- Civil/Civic Society
- Dumbing Down
- Electoral professionalism
- Hegemonic Model
- Information Subsidies
- Manufactured Consent
- Media-Centred Democracy
- Media Effects
- News Management
- News Values
- Permanent Campaigning
- Political Advertising
- Political Marketing
- Popular Culture
- Public Relations Democracy
- Public Sphere
- Soundbite/Soundbite Culture
- Source-Reporter Relations
- Technological Determinism
- Uses and Gratifications Theory
- Virtual Politics/Virtual Communities
Aestheticisation relates to the fact that political communication has become increasingly more about style and presentation, and increasingly...
In a mediated democracy, politicians often battle to determine what is on the front page of the newspapers, or the leading item on the news....
Explanations of the way in which political communication has become better, or more strategic, often talk about the way in which it has become...
The term audience is used to describe a number of largely unidentifiable people, all of whom will be using a particular media or receiving a...
The perception of political actors as being ‘real people’, intrinsically a part of the community they represent, rather than being detached...
A brand is a symbolic entity, it is a name and logo used to identify a manufacturer or service provider that is instantly recognisable within...
Broadcasting, a common feature of the communication of political actors in both pluralist, media-centred democracies as well as authoritarian...
A campaign is a series of events all designed to communicate to an audience and gamer support from that audience. Campaigns are used by a wide...
Though different concepts, these are interrelated within the study of political communication and so it is worth considering features of both...
Political consumerism primarily describes the way in which the public see political outputs, or the outcome of policy, as consumers: thus they...
Preface and dedication Introduction How to use this book Aestheticisation Agenda-Setting ...
Cynicism relates to disbelief, mistrust and scepticism. When pertaining to political communication we think of it as a culture, where the...
Dealignment describes the process by which partisanship, or loyalty to one party, among the electorate has reduced over the last half-century....
Dumbing down is a term used to describe not only the way in which, primarily, the media report political news, making the presentation of...
Electoral professionalism is the strategy developed by a party whose main aim is electoral success. All elements of the design of the parties’...